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“Hey. You want a Clubhouse invite?”

Chances are you’ve heard this question in the last few months. If you haven’t, don’t sweat it.

The invite-only social media platform is still in its infancy, only celebrating its first anniversary this March. As more and more people snag their invites, the more prevalent the app is becoming.

And the more marketers are seeing its potential.

What is Clubhouse?

Clubhouse is an audio-only social media app. After receiving an invite and downloading the application, users self-select into rooms based on interest. They engage in live conversations on specific topics, including gardening, makeup, hairstyles, civil rights, and of course, marketing. Every room has a moderator or owner who has the authority to choose who speaks at any given time. They can also help start the conversation or steer it in a particular direction.

Other important things to note about Clubhouse include:

How You Can Use Clubhouse for Your Brand

Despite being roughly a year old, marketers worldwide have already recognized some powerful business use cases for the app. Here are some ways to utilize Clubhouse:

Get Started

Have an invite? Download Clubhouse! There are multiple ways to engage with people on it that will benefit your marketing. In fact, no matter how you choose to use Clubhouse, if you’re strategic, you can earnestly connect and engage with people. And that’s what marketing is all about, right?

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