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PPC Advertising: Struggles Faced by Beginners and Old Pros Alike

PPC (pay-per-click) advertising, a name commonly applied to search ads, is a great way to reach prospective buyers when they’re…

Content Marketing

7 Truly Exceptional Content Marketing Examples You’ll Want to Model After

I’m a content marketer. I’ve been working as a content marketer, in one capacity or another, for eight years. When…

SEO

3 Efficient Search Engine Optimization Strategies to Employ

Some search engine optimization strategies work, and others do not. When in doubt, it is best to make use of…

Public relations
Startups Public Relations

4 PR Tips for Startups to Ensure a Strong Campaign Finish

When we think of “the last mile” it’s usually in reference to that short, final leg of distance that must…

Branding

7 Branding Tips for Mid-Sized Businesses

When we hear “branding,” we think of those big-name, staple companies found in the kitchens, closets, and garages of 9…

B2B SEO Website

SEO for B2B Marketers: 7 Things You Must Do Now

Search engine optimization (SEO) for B2B marketing is an ongoing, evolving strategy. It requires being consistent while also being adaptable.…

ecommerce

How to Optimize Listings on eBay

Like many online marketplaces, eBay is an excellent platform for gaining brand visibility and connecting with a broader audience of…

business e-commerce entrepreneur Startups Strategy

How to Choose the Most Profitable Ecommerce Business Model For You

With an estimated 2.14 billion global digital buyers, it is hardly surprising that both new and established businesses are capitalizing…

Web Design Website

Finding Design Inspiration for a New Website

Your website plays a critical role in how a customer perceives your business. Is it visually appealing? Is it easy…

Email Marketing Online Marketing

7 Email Copywriting Tips We Swear By (With Examples!)

When you’re writing emails all day, every day for work and for life, it’s easy to take shortcuts. Skip a…