Entrepreneurship

4 Branding Strategies Every Startup Founder Should Know About

Zaheer Dodhia
ENTREPRENEUR LEADERSHIP NETWORK CONTRIBUTOR
Founder and CEO of Logo Design

April 21, 2021 6 min read
Opinions expressed by Entrepreneur contributors are their own.
Getting your startup off the ground takes a hefty dose of planning, as any seasoned entrepreneur will tell you. It isn’t just about listing your products and services and finding financial backing, either — though those are important keys.

One of the most vital aspects of getting a new venture off to a good start is the branding — and not just colors, fonts, and so on, but the strategy behind every branding decision you make. As an entrepreneur myself, I can vouch for the importance of strategizing, rather than a scattershot approach! Of course, newcomers to the startup world may not have a solid grasp on this.

Here are four branding strategies that every startup founder should know going in.

Related: The Secret Ingredients to a Successful Branding Strategy

  1. Brand your promotions
    It’s a common experience, and I’ve seen it myself — a new startup launches, only to see a slump in expectations. The idea, concept, execution, brand personality, all of the details that matter are great. Logically, the startup should succeed.

What was lacking? Many times, the founder and branding team neglected to demonstrate an immediate value to the potential customer. A customer that is on the fence about trying out a new brand can often be swayed by a promotional aspect. That could be anything from a free gift to a percentage off their first purchase and beyond.

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